Our philosophy

WATTS WAvesToTheSnow

Our history

It all started with Laurent, an eternal surfer, who traveled around the world in search of the perfect wave.

From Gold Coast in Australia to the magical reefs of Sunset Cliff in California, he returns to Europe to continue his trip.

From endless surf sessions between "bro", to barbecue / bud evenings at the Seignosse municipal campsite, Laurent has fun, shares, exchanges, learns and remembers from all these encounters. What a thrill… Suddenly an irrepressible desire “to write this pretty story” and to materialize it into something strong.

Passionate about fashion, he had the idea of ​​creating a new label.

A brand that reflects her vision of life: beautiful, surprising and daring!

Small problem, Laurent has a lot of talent but the little drawing fairy passed by his cradle without stopping. However, as life is still good, he crosses paths with Benoit, a young designer who is as generous as he is talented in the art of graphic design and completely a fan of snowboarding and powder!

A committed rider, Benoit knows the technical side of ski products well and cannot identify with a brand.

It only took our two friends one evening, sharing a few tacos facing the sea, to decide to embark on this new adventure, a dream, their dream, between botton-turn and halp pipe, the link between surf and snow...

WA ves T o T he S now…. WATTS was born!



WATTS is a brand that reflects the spirit of its team, “the family” as Laurent calls it.

After Laurent and Benoit, it's Audrey. Who joins the adventure. Young model maker as talented as she is precise in her movements, in her measurements… She structures and shapes their craziest ideas.

And then as an Audrey was not enough they found Audrey. B. No no it's not a valve!

Audre.B is rigor in a silk glove, or powder on a beautiful first layer if you prefer… It allows everything to go well and partnerships to flourish.

Between them, they form the fantastic 4, but as Marvel had already registered the name, they are called the WATTS TEAM.

Today, Watts inspires dreams, with its multitude of dazzling colors on ever more accomplished ranges of technical products, by adopting its unique style, its exceptional agility, and always with this notion of sincere pleasure to share.

Watts thus expresses its values ​​through its ultra-vitamin creations, with a daring mix of the energies of sliding, even bringing an original connection between urban, musical, artistic and above all human influences.

The WATTS team imagines new products every day that invite you to shake up technical codes. Watts boldly displays creations full of contrasts, colors, which will mark your difference, on all spots, in summer and winter, on Surf or Ski, on Wakeboard or Skateboard... And will surely make your "Ride" different and maybe even your most colorful outlook on life!

WATTS #RideDifferent